Tech Clothes are Just Tech

During the last 10 months or so I sensed a change in my approach to clothes. I could not get my finger on it exactly until I read an article, in GQ Magazin of all places, that described one of my favorite labels: outlier. The article poised that certain segment of the “tech people” were looking at their clothes as a piece of tech more than a piece of fashion or a trend.

It clicked. With all the bikes in a state that’s more or less “done”, I was inevitably pulled into another tech fetish. This time, it’s clothes.

I’ve also been following a two step process that started from minimizing the wardrobe and ended in only buying clothes that I believe will be in the closet for a long time and have specific purpose. This little piece is about the process and its results.

The joy of space

Opening my closet these days is pure joy. The closet is mostly empty with many hangers just sitting there, unused, collecting dust. It makes picking up the outfit in the morning easy, doing laundry a breeze, and feeling a sense of relief. Yes, less cutter is the way to go.

When cleaning up the closet I used a very easy rule and the helping hands and encouragement of my significant other. The rule was easy: did you wear it in the last year? If the answer was no, the item of clothing had to end up in a plastic bag that was later donated to the Red Cross. Given that this rule is going to be explored again next spring, it helps develop a sense of “only buy what you’re really going to wear.” That pair of boots you may wear one day, but did not since 2007, it had to go. That super nice suit that cost a fortune at the time, but was just hanging in the closet since 2008, it ended up in the bag. My only hope was that the Red Cross will provide these items to those who will appreciate them more than I did.

The closet ended up with loads of space and pieces of clothing that had purpose. It stopped being the resting place for old items that were just stored, but not used. A mostly empty closet also meant that someone else was getting newish clothes so everyone wins.

How to Not Buy Too Much

How to dress is a very personal thing. I will never dream of telling anyone how to dress for two simple reasons: I am not qualified in any way, shape, or form, to tell anyone how to dress and, people should dress how they want.

My style has been described by various friends as “monochromatic” and as “techwear”. I only own one pair of jeans, for example, while the rest of my pants are made from various space-age materials. This gets us right back to the GQ article I mentioned above. The article quotes one of my favorite writers, William Gibson, who, as it turns out, also loves the Outlier brand. The interesting bit of thinking in the article, however, is the description of these clothes as futuristic, as something that will fit perfectly in a William Gibson book, and as the last piece of clothing one needs for a time in history that may be described as “the end of the world”.

My interests in these type of clothes came, not surprisingly, from the same drive that got Outlier started: I was looking for pants that will not break when riding my bike to work. Once these were identified, I started looking for pants that will dry quickly in the rain showers we often get in Berlin, pants that will allow me to ride in January and jackets that will keep me warm, but not over-heat. These cycling-oriented clothes had a few additional requirements:

  • Have as little labeling as possible.
  • Look like normal clothes when not riding a bike.
  • Be extremely well made.

Ironically, it’s very hard to find clothes that will fit the above list well. Loads of companies try to address this market, but dependent on their orientation, they either include way too many labels (I’m looking at you Rapha), look too technical (because you need 15 pockets right?), or are not very well made.

So which companies are worth looking at? Here is a list, by far not complete, of labels that are interesting and are also pragmatic, use more or less muted color palate and have a good online presence. Some labels, such as my home-town based Acronym, are simply too out there which is why they are not listed.

  • Outlier. Obviously.
  • Mission workshop. Mostly made in the U.S. (some in Peru or Canada) and based in the Bay Area. These guys occupy the other half of my closet. Their threads are simply exactly what the list above is all about.
  • Seagale. No personal experience there, but their shirts are made from Merino and their pants from breathable, durable, water resistance material so they could be worth checking out.
  • Descente Allterrain. Japanese cycling brand that started a sub-label to meet the more high-tech, every day, clothing. They are made in China which really is not so surprising since for these high-tech fabrics, China has some of the best factories in the world.
  • Reigning Champ. Seem like a Canadian label which a few garments that are exceptionally well made (in Canada no less) and are super high tech. Their Stow-Away Hood Jacket hits the nail on the head.
  • Loow.  Swedish.  Merino.  Do I need to say anything else?
  • Western Rise.  No personal experience, but looks interesting.
  • Shaping New Tomorrow.  Their pants caught my eyes since they made a point of mentioning that the thighs are wider which fits the bill if you’re a cyclist.  No personal experience so far.
  • Wolk Antwerp. No personal experience but it’s European and looks to be priced in the more affordable category than outlier and Mission Workshop.
  • Wool and Prince. Loads of Merino and very nicely done 100% T-Shirts.
  • Rhone. No personal experience. Looks like interesting brand.

I’m pretty sure that the list will grow with time, but for now, it’s a good starting point. The other good thing about these labels, and I say it tongue in cheek, is that once you buy one of their items of clothes, you will not have money left for more clothes hence, your closet will not get packed again.

One Comment

  1. Reply
    Alex November 10, 2017

    J, great article!
    Don’t forget Ibex Wear: not tech, but merino (which is of course the ultimate technical fabric . . .). Best fitting and knitted Merino base layers, many still made in USA. Merino is from NZ, not AU/CN (last time I looked: I think it’s still the case).

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